Hayes Cunningham
Brand strategist and designer
My childhood was spent on a vast, idyllic cattle ranch in the African bushveld – before we experienced the trauma of fleeing from a brutal war.
Seeing the best and worst of people has given me a curious mind – to understand why people make the choices they do.
I bring this curiosity to the brands I work with. Analysing the purpose, reasons and choices behind them, and strategically positioning them for success.
Expertise
I'm a brand strategist, designer, and have owned creative agencies for over 20 years.
I've worked on brands such as Rio Tinto, South32, National Geographic, M&S and National Geographic.
This has equipped me with the expertise, skills, and confidence to work seamlessly with brands aiming to scale or already operating at a large scale.
Analytical thinking
Analytical and critical thinking to dive deeper than the superficial level
Creative direction
External creative direction through a fresh set of eyes – I can spot what will work with your brand's visual aesthetics, and how you can build on it
Big picture thinking
I don't think small. Sometimes people and businesses need someone who can guide them to look at higher horizons – I see these opportunities